Duluth maker's wood-burning business is fire

Erin Welch of North Country Craft sold more than 2,500 travel cribbage boards last year. Her customers reported taking theirs to India, Australia and along the Appalachian Trail.

Woman burns a tree onto a cribbage board.
Erin Welch, owner of North Country Craft, starts to burn a tree into a cribbage board at her Duluth apartment Tuesday.
Jed Carlson / Superior Telegram

DULUTH — Erin Welch pinches the fat cork gripper of her soldering iron. Smoke rises in tight curls as she lightly guides her instrument in vertical lines, burning the northern lights into the cream-colored meat of a bark-edge wood board.

Her tool is like a hot pencil and the process is similar to tattooing, said Welch. “Once it’s burned in, it’s burned in.”

Woman paints on a cribbage board.
Erin Welch, owner of North Country Craft, paints the northern lights in the shape of Minnesota on a cribbage board Tuesday.
Jed Carlson / Superior Telegram

Welch operates North Country Craft , her Duluth-based business specializing in custom wood-burned works.

Her goods are inspired by Northland scenes, and her top sellers — sold at Frost River Trading Co. in Duluth, Jay Cooke State Park in Carlton, and stores in Grand Marais and Juneau, Alaska — are dedicated to a Midwestern staple: cribbage.

Welch's travel cribbage boards boast wood-burned agate and aurora borealis designs.


Cribbage board on table.
A completed Minnesota northern lights cribbage board created by Erin Welch.
Jed Carlson / Superior Telegram

She constructs each by hand, sandwiching them in Pendleton wool, which she sews in her Duluth apartment. Many are stained in layers of her hand-painted watercolors.

Welch sold more than 2,500 boards last year, and her customers reported taking theirs to India, Australia and along the Appalachian Trail.

also read
Five Daughters Farm won five blue ribbons at Wisconsin Alpaca & Fiber Fest.
The animal clinic resumed operations May 1 in its new West Duluth space.
Ebb and Flow Outdoors serves local renters as well as those as far as California and Arkansas. The more listing participants, the wider the selection.
The Wrenshall business seeks all types of mounts and sells them.
Many businesses inside the mall have reopened, while those closest to the area of the collapse remain closed.
Nichole Jopke previously owned a pet grooming business in Hermantown, but said she wanted to start a smaller operation that would allow more flexibility in her schedule.
Christopher Henagin of the Northland Small Business Development Center, lays out the ways the organization can help people start a business and other resources the organization offers.
Game Play Stay owners Sara and Gabrielle Kenwood want their store to be a place where people of all ages can find new games to enjoy.
"What we hear is that a lot of folks do their sales online ... but the presence of the storefront is super important to have people come and test things out," said Holly Hansen, community development director for the city of Cloquet.
The Cloquet Pine Journal looks back on the businesses that opened, changed hands or switched gears in 2022. Know of one we missed? Email

Cribbage boards are a blank canvas and a functional piece of art, she said. “It’s simple, but it brings people together," she said.

Cribbage is a rite of passage, said Eric Friberg, of St. Paul. Friberg is a repeat customer of Welch’s travel boards and watercolor works.

Senior man in a backwards red cap smiles holding some playing cards. He angles his glasses downward with a mischievous face.
Dave Welch plays cribbage with his granddaughter, Erin Welch (not pictured).
Contributed / Erin Welch

It’s one thing to make cribbage for your friends — it’s another to mass produce them and maintain this high-quality art, he said.

Welch grew up playing cribbage with her grandparents, who live five minutes from the University of Minnesota Duluth. It became routine for her to play during visits and breaks from class.

She “came to love it” after all the time spent playing it with her grandfather, Dave Welch, a retired Duluth firefighter.

The seed of her business started when she drilled holes in an unused cutting board to make herself a cribbage board. Soon after, she dusted off an old soldering iron from high school.


To round them out, she used leather scraps from a Minnesota surplus supplier and leftover wool from a Duluth outfitter, sewing and completing each by hand.

Hand holds cribbage board.
Erin Welch shows the cribbage-inspired tattoo on her wrist as she holds a travel cribbage board. Welch got the tattoo after deciding to go full time with her business.
Jed Carlson / Superior Telegram

It “snowballed,” Welch launched her Etsy shop and she got a cribbage board tattoo the day she quit her desk job to pursue her business full-time.

She’s come so far from the first few boards to now wisely making bulk batches of her unique designs — all by herself, said friend and former colleague Adam Fleischhacker.

Today, Welch bulk-buys Tandy Leather, Walnut Hollow bark edges and Pendleton wool.

Artist sits at her desk.
Erin Welch talks about her business while working on a cribbage board in her Duluth apartment Tuesday.
Jed Carlson / Superior Telegram

Her large laser cutter and wood-cutting tools are stationed at her parents’ Saginaw home, where she bulk-cuts, lasers and drills her pieces before driving them back to Duluth for staining, burning, painting and assembling.

Freehand drawing with the soldering iron is a meditative process that’s slower than normal writing. Welch doesn’t know how hot it gets, but she has been burned in the past, and “you definitely don’t want to touch it,” she said.

The tool comes with different tips for shading or outlining, and you have to be methodical, paying attention to the shading and values of each stroke, she said.

Wood burned items sit on a table.
Some of the merchandise sold by North Country Craft.
Jed Carlson / Superior Telegram

Welch also designs and cuts earrings, keychains, bookmarks and larger boards featuring engraved paddles, anchors, fish hooks and canoes. This month, she unveils her latest item: a set of hand-sized circle boards with Lake Superior in the center.


But they won’t replace the portable cribbage boards. “They’re the bread and butter of my business,” she said.

Smoke rises from a cribbage board.
Smoke rises from a cribbage board that Erin Welch burns Tuesday.
Jed Carlson / Superior Telegram

Where to find North Country Craft

more by melinda lavine
The County Seat Theater show opens at 2 p.m. Sunday at Encore Performing Arts Center and Gallery.

Melinda Lavine is an award-winning, multidisciplinary journalist with 16 years professional experience. She joined the Duluth News Tribune in 2014, and today, she writes about the heartbeat of our community: the people.

Melinda grew up in central North Dakota, a first-generation American and the daughter of a military dad.

She earned bachelors degrees in English and Communications from the University of North Dakota in 2006, and started her career at the Grand Forks (N.D.) Herald that summer. She helped launch the Herald's features section, as the editor, before moving north to do the same at the DNT.

Contact her: 218-723-5346,
What To Read Next
Get Local