Cloquet native awarded for positive coachingCloquet native Jay Johnson, who coaches boys and girls for the Stillwater Area Hockey Association, won the Positive Coaching Alliance’s coveted Double-Goal Coach Award for his positive impact on youth athletes in March.
Cloquet native Jay Johnson, who coaches boys and girls for the Stillwater Area Hockey Association, won the Positive Coaching Alliance’s coveted Double-Goal Coach Award for his positive impact on youth athletes in March.
“Jay helps youth athletes win on and off the ice,” said Jim Thompson, founder and CEO of Positive Coaching Alliance (PCA) and author of eight books on youth sports, including “The Power of Double-Goal Coaching.” “By creating a positive, character-building youth sports experience, and serving as a Double-Goal Coach, Jay helps youth develop into better athletes and better people.”
The award — named for coaches who strive to win while pursuing the more important goal of teaching life lessons through sports — carries a $250 prize, a trophy and mention within the websites and newsletters of Positive Coaching Alliance and the Liberty Mutual Insurance Responsible Sports program.
Johnson is acutely aware of his role in his players’ lives.
“You can have an impact on their personal development,” he said. “Kids can get so much out of a sport that they want to keep coming back, and they’re better people for it. I’m trying to teach them skills both on and off the ice. It’s one thing to teach them how to rip a slap shot; it’s another to teach them how to interact in public, go into a restaurant as a team and represent their community. I try to have a holistic approach to what my job is as a coach.”
Since its founding within the Stanford University Athletic Department in 1998, Positive Coaching Alliance has helped develop “Better Athletes, Better People” primarily through live group workshops, online courses and books by PCA Founder Jim Thompson for youth and high school sports coaches, parents, student-athletes and school/organizational leaders.
In partnership with nearly 2,000 schools and youth sports organizations nationwide, PCA has conducted more than 11,000 live group workshops and
Johnson’s approach embodies the shared values that are central to Liberty Mutual Insurance and PCA, which also have partnered to help youth sports coaches and parents through the Liberty Mutual Insurance Responsible Sports Program Powered by Positive Coaching Alliance.
“This prestigious award celebrates coaches who are doing the right thing, by promoting the fundamental ideals of community through positive mentoring,” said Julie Brassard, Liberty Mutual Insurance manager of sponsorships. “We applaud coaches like Jay Johnson for effectively using sports to teach valuable life lessons to our youth.”
Founded in 2007, the program serves as a means to highlight the positive impact that every-day, responsible actions can have on our youth. The program provides resources for parents and coaches at ResponsibleSports.com to help children reap the full benefits of playing a team sport. The online community incorporates podcasts, videos, and best practices on youth sports topics that provide practical, real-world advice. Parents and coaches also can complete guides on positive sports mentoring that offer best practices for handling challenging sports scenarios.